The Human-AI Frontier: Navigating Possibilities, Pitfalls, and Progress | Stefano Puntoni (Co-Director of AI & Professor of Marketing @ The Wharton School )

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Stefano Puntoni is the co-director of AI, a professor of marketing, and a world-renowned behavioral scientist at The Wharton School. His research examines the psychology of Artificial Intelligence to understand consumer reactions and adoption patterns. Stefano teaches about technology, brands, consumers, and decision-making. He is passionate about research teaching, and connecting with others to share ideas and learn. Here’s an overview of our conversation:

AI adoption and consumer reactions (0:00)

AI's impact on behavioral science and future opportunities (2:45)

Adoption, innovation, and potential threats to personal identity (4:35)

AI's impact on personal identity (10:14)

AI's impact on jobs and identity (15:57)

Marketing AI products (23:29)

AI's impact on jobs and industries (26:45)

Limitations and potential dangers (31:39)

Impact on content creation and user adoption (37:12)

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Where to find Stefano Puntoni:

• Linkedin   

• Wharton Marketing

Where to find Max Matson:

• Newsletter

• LinkedIn

• PlayerZero

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Transcript | The Human-AI Frontier: Navigating Possibilities, Pitfalls, and Progress | Stefano Puntoni (Professor of Marketing @ The Wharton School )