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Nate Andorsky is the founder of Patent355 - a behavioral science-driven product studio that partners with high growth companies to help them build, validate assumptions and accelerate their product growth. He’s also a multi-time founder and author of “Decoding the Why” - in which he outlines strategies for building technology based on the 95% of human emotions and thoughts that occur before the customer is consciously aware of them. Here’s an overview of our conversation:
Introduction to Nate and his journey with behavioral science (00:00)
Using behavioral science to align your current wants with your future needs (08:23)
How to tell if a startup is struggling purely based on the number of new product features they release (16:06)
Why Nate started Patent355 (20:27)
Why raising that next round won’t solve all your issues (27:52)
Nate’s perspective on the current tech business and investment landscape (35:10)
Applying behavioral science to a practical product marketing example (41:19)
The future of behavioral science and Nate’s hot take (48:21)
Outro & where to find Nate (53:41)
Where to find Nate Andorsky:
Where to find Max:
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