Future of Product
Future of Product Podcast
Fortune favors the Bold | Billee Howard (Co-founder & CEO @ BRANDthrō)
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Fortune favors the Bold | Billee Howard (Co-founder & CEO @ BRANDthrō)

"The only way to have the opportunity that you want is to have the courage to push yourself to a point of discomfort" - Billee Howard

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Billee Howard is the co-founder & CEO @ BRANDthrō  - the AI-driven SaaS platform for emotionally optimized CX. Throughout her career, she’s been a passionate innovator, customer advocate, marketing strategist, and storyteller. Today she advises the world’s top brands and their leadership on how to build data-backed strategies that drive emotional engagement across all stakeholder groups. Here’s an overview of our conversation:

  • How to pivot from transactional to relational relationships (00:52)

  • The changing power dynamic for brands (09:33)

  • The secret sauce of predicting trends (21:48)

  • Democratization of insights and reimagining the future (25:00)

  • Perspectives on data security and privacy (29:27)

  • The less glamorous parts of being an entrepreneur (40:44)


Where to find Billee Howard:

Where to find Max Matson:


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